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Lets look at the revenue for the business...
- The pricing structure and associated costs are low, and represent amazing value for the advertiser (which makes it an easy sale!)
- A standard NetAd with all the built in features at a cost from only £4.62 per week
- A Top Spot (guaranteed) on a category page costing only £5 per month which is highly visible in promoting the customers business.
- Focus On Feature, where NetAds appear on selected focused website pages at a cost of only £5 permonth.
Auto & Property Listings on individual WebPages with up to 15 Listings per page at a cost of £4.62 per week.
Lets look at the financial projections and see how they could work for you...
Based on selling One NetAd a day at 66p per day (20 days) you could achieve £6000 per month
This covers all Marketing and Sales, Layout and Design, and Support during their campaign period, plus a guarantee of 1st page on Google.
...and if you sell the extra services this could significantly increase to over £6940!
Stand Alone Costings (per Month) Pricing structure is based on a realistic figure of only 20 NetAd sale per month.
|
|
Month 1 |
Month 2 |
|
Month 12 |
Totals |
|
Revenue |
|
|
|
|
|
|
20 Net Ads £240 PM |
4800 |
4800 |
|
4800 |
57600 |
|
Top Spots / Focus On (4) £60 PM |
240 |
240 |
|
240 |
2880 |
|
**Auto/Property (2 ) £300 PM |
600 |
600 |
|
600 |
7200 |
|
Video Ad (1) £300 PM |
300 |
300 |
|
300 |
3600 |
|
Total |
5940 |
5940 |
|
5940 |
71280 |
Average Cost - working from home
|
Licence Fee |
300 |
300 |
|
300 |
3600 |
|
Rent, Heat, Light |
35 |
35 |
|
35 |
420 |
|
Telephone, Internet |
40 |
40 |
|
40 |
480 |
|
Postage, Stationary |
40 |
40 |
|
40 |
480 |
|
Sundries |
30 |
30 |
|
30 |
360 |
|
Motor Expenses |
60 |
60 |
|
60 |
720 |
|
Google Advertising |
125 |
125 |
|
125 |
1500 |
|
Accountancy |
50 |
50 |
|
50 |
600 |
|
Insurance |
10 |
10 |
|
10 |
120 |
|
Total |
690 |
690 |
|
690 |
8280 |
* Elements of these can be offset for personal tax. Working from home you can offset a proportion of your heating and lighting, any of your computer costs, internet connection, and motor expenses.
** There is a one off setup fee for property and motoring giving the client a username and password so that they can change their copy 24/7
|
Sales |
5940 |
5940 |
|
5940 |
71280 |
|
Costs |
690 |
690 |
|
690 |
8280 |
|
Difference |
5250 |
5250 |
|
5250 |
63000 |
COST PROJECTIONS
So why does it cost
so much less? With
any business its
not just about the
profit for bottom
line, its the cost
related to achieving
that profit. The
good news is that by
running from home
you can keep the
overheads to a
minimum. All you
need is a small
amount of office
stationery and
petrol expenses to
visit the clients
there are very few
other operational
expenses required.
There is a monthly
licence fee which
gives you all the
benefits of a
continually
developing and
enhancing site, plus
a professional
qualified team, that
will develop your
resources and
provide great levels
of service, plus
search engine
optimization,
Google Adwords campaign training that gives
your customers great
exposure and profile
and all the
advantages of a
professional and
well marketed site.
The Licence fee is at a fixed amount of £300 per month so you know exactly what your expenses are. The Licence Fee offsets the costs as below:
-
Training and on-going Support
-
Google positioning and optimisation for the Business site
-
Service Development
-
Brand Exposure
-
Hosting...
...for only £9.86 per day!!